Social Media Branding

Project information

  • Project date: Spring 2023
  • Team: 4 People
  • Role: Lead Visual Designer, Design Team Organizer
SIFF Website

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About

The Skoden Indigenous Film Festival (SIFF) is a Vancouver-based event organized through Simon Fraser University. It is dedicated to showcasing Canadian Indigenous creators, celebrating their voices, and fostering active discussion about reconciliation.
As part of the festival’s marketing committee I played a key role working with and leading a team of four to redesign their brand presence from scratch and create compelling social media posts to elevate the festival’s online presence on Instagram, Facebook, and Twitter.

My Role

As the lead designer for SIFF 2023, I spearheaded group meetings to establish the new logotype, colour schemes, and our overarching social media template. Taking a hands-on approach, I crafted numerous posts myself and actively provided feedback and assistance to teammates, ensuring visual cohesion across all designs.

Ideation

Initiating the project, we utilized concept boards on Canva to explore and discuss potential fonts, logotypes, and colour schemes.

Design Document

Building on the feedback from the previous week’s ideation, we embraced the casual and friendly aesthetic of our sans-serif concept and opted for an orange to green gradient as our primary colour scheme.
Additionally, our instructors told us we should use four different colour schemes depending on the type of post we created. This four colour design alludes to the Four Directions on The Medicine Wheel, used by various Indigenous groups. While initially daunting, I proposed limiting the overall colours, resulting in all four schemes blending together to form a rainbow effect.

Social Media Posts

We created our posts in mind to be quickly digestible while not diluting information about how colonialism affects Canada. In a usual post we would receive text from the marketing committee. With this, we found images for the post and began constructing visuals following our design document.
Throughout the semester, our instructors had the final say to ensure that information was correctly presented and not misconstrued.

Reflection

A significant challenge revolved around the persistent time constraints faced. Organizing film festivals of this scale typically spans the year, so our semester-long timeline intensified the workload.
This resulted in a bit of disorganization within the marketing team between the people who wrote the posts and those who designed them. To mitigate the stress caused by these time crunches, I was a major contributor in organizing group schedules and enhancing communication within SIFF the team.
Overall, this project has given me further confidence when it comes to working within strict deadlines in a leadership role.